A community playbook

BFCM sprint

A compressed Black Friday board: decide the offer and the cut list early, then run a five-touch sequence you have already written.

By Plainpaper ✓ v1.1.0 CC-BY-4.0

A live board built with this playbook, running the Plain & Paper demo shop's own campaign — hit Explore to move around inside it, open cards included.

Use this playbook

In Plainpaper, go to Boards → Import a playbook and enter this code:

4820193

Importing a community playbook is part of the paid Plainpaper plans.

You will see exactly what it sets up (every phase, every starter card, and the board mechanics your agent reads) before anything is added to your workspace. The method itself is on this page already.

Open Plainpaper

Plainpaper is a shared canvas where an AI agent drafts a marketing campaign as cards on a board you review and approve. It works with Claude, ChatGPT or any other MCP client, and you can start for free, no credit card required.

What this playbook is for

Peak week fails on decisions, not on effort. The offer changes twice in November, the send list grows, and by Wednesday nobody can say what is actually going out. This playbook front-loads every decision that gets expensive to make late: the offer and its floor, the deliberate cut list of things you will NOT do, and a five-touch sequence written in full before the week starts. The Run phase is meant to be boring: if you are writing copy on Black Friday morning, this playbook did not do its job.

The board it builds

Every playbook sets up a board with named phases running left to right, the card types that belong in each, and starter cards that show your agent the shape of the work. They are the first of each kind, not the last: your agent writes as many more as the campaign actually needs. Here is what BFCM sprint lays out:

Phases
Decide›Build›Run›Review›Timeline
Card types
Offer Cut list Sequence Email Note Result
Starter cards
6 pre-written cards, already linked

How a playbook stays safe

A playbook can only ever propose: every card arrives as a draft and nothing leaves Plainpaper until you approve it, which is enforced by Plainpaper rather than by the playbook. Approvals & control covers the rules in full. Community playbooks are reviewed before publication, and re-checked on import.

bfcm black-friday peak email seasonal

More playbooks like this

  • BFCM: The Backwards Plan: The ten-week countdown to Black Friday Cyber Monday: list cleanup at T-10 weeks, the offer and its floor decided at T-8, everything written and approved by T-4, so the loud week only presses send.
  • Ecommerce campaign: The end-to-end campaign board: brief, audience, strategy, the emails and creative themselves, then results measured back against the goal.
  • AI search visibility: Freeze a set of buyer questions, record how each AI engine answers them today, fix what keeps you out of the answers, and re-run the same audit monthly to prove movement.

Browse every seasonal & peak playbook, or the full library.