A community playbook

BFCM sprint

A compressed Black Friday board: decide the offer and the cut list early, then run a five-touch sequence you have already written.

By Plainpaper v1.0.0 intermediate 2 weeks prep, 1 week live CC-BY-4.0
Use this playbook

In Plainpaper, go to Boards → Import a playbook and enter this code:

4820193

You will see exactly what it sets up (every phase, every starter card, and the full guidance your agent will read) before anything is added to your workspace.

Open Plainpaper

What this playbook is for

Peak week fails on decisions, not on effort. The offer changes twice in November, the send list grows, and by Wednesday nobody can say what is actually going out. This playbook front-loads every decision that gets expensive to make late: the offer and its floor, the deliberate cut list of things you will NOT do, and a five-touch sequence written in full before the week starts. The Run phase is meant to be boring: if you are writing copy on Black Friday morning, this playbook did not do its job.

The board it builds

Every playbook sets up a board with named phases running left to right, the card types that belong in each, and starter cards your agent fills in rather than invents. Here is what BFCM sprint lays out:

Phases
DecideBuildRunReview
Card types
Offer Cut list Sequence Email Note Result
Starter cards
6 pre-written cards, already linked

How a playbook stays safe

A playbook can only ever propose. Every card it creates arrives as a draft, and nothing leaves Plainpaper (no email sent, no ad launched) until you approve it yourself. That is enforced by Plainpaper, not by the playbook, so importing one never changes how your workspace works.

Community playbooks are reviewed before they are published here, and Plainpaper re-checks the whole file again when you import it: the structure, the starter cards, and the images it references.

bfcm black-friday peak email seasonal
Use this playbook

In Plainpaper, go to Boards → Import a playbook and enter this code:

4820193

You will see exactly what it sets up (every phase, every starter card, and the full guidance your agent will read) before anything is added to your workspace.

Open Plainpaper