Take one new product from positioning and proof to a dated launch sequence, then measure whether the launch actually landed.
Category
Launches
A launch has a job no ordinary campaign has: teaching people what something IS before persuading them to buy it. These playbooks keep those two jobs as separate phases so the explaining actually happens.
Plainpaper is a shared canvas where an AI agent drafts a marketing campaign as cards on a board you review and approve. It works with Claude, ChatGPT or any other MCP client, and you can start for free, no credit card required.
Other kinds of playbook
- Campaigns: End-to-end boards for a single campaign, from brief to results.
- Retention & lifecycle: Winback, repeat purchase, and the flows that run continuously.
- Paid media: Creative testing, angle libraries, and structured experiments.
- Seasonal & peak: Dated pushes: BFCM, holiday, end-of-season.
- Research & positioning: Audience work, messaging tests, and competitive analysis.
- Content & social: Pillars, calendars, and the waterfall from one strong piece to many.
- Lead generation: Giveaways, quizzes, and the funnels that grow the list before anyone buys.
Related reading
- Create ad creative: how creative cards are staged in platform mockups and approved.
- AI image tools for marketing visuals: the image layer for launch creative, on a flat plan.
- The Claude marketing workflow: research, positioning, copy and measurement in one pass.
- Templates in Plainpaper: how a playbook becomes a board, and how to save your own.
- Install Plainpaper in Claude: connect as a Claude connector, no install, about two minutes.
- Install Plainpaper in ChatGPT: the same board, reached from ChatGPT instead.