The end-to-end campaign board: brief, audience, strategy, the emails and creative themselves, then results measured back against the goal.
Category
Campaigns
A campaign playbook gives your agent the whole arc in one board: the brief that orients everything, the audience it is aimed at, the strategy that connects them, the actual emails and creative, and the results measured back against the goal you set on day one.
Plainpaper is a shared canvas where an AI agent drafts a marketing campaign as cards on a board you review and approve. It works with Claude, ChatGPT or any other MCP client, and you can start for free, no credit card required.
Other kinds of playbook
- Launches: Boards built around a moment: new products, versions, and categories.
- Retention & lifecycle: Winback, repeat purchase, and the flows that run continuously.
- Paid media: Creative testing, angle libraries, and structured experiments.
- Seasonal & peak: Dated pushes: BFCM, holiday, end-of-season.
- Research & positioning: Audience work, messaging tests, and competitive analysis.
- Content & social: Pillars, calendars, and the waterfall from one strong piece to many.
- Lead generation: Giveaways, quizzes, and the funnels that grow the list before anyone buys.
Related reading
- The Claude marketing workflow: the end-to-end guide this board is the canvas for.
- Set up your first campaign: brief to approved email, step by step, with the prompts.
- Email tools that build templates from chat: which ESP connector your agent can actually write a template into.
- Templates in Plainpaper: how a playbook becomes a board, and how to save your own.
- Install Plainpaper in Claude: connect as a Claude connector, no install, about two minutes.
- Install Plainpaper in ChatGPT: the same board, reached from ChatGPT instead.