Playbooks

The end-to-end campaign board: brief, audience, strategy, the emails and creative themselves, then results measured back against the goal.

A compressed Black Friday board: decide the offer and the cut list early, then run a five-touch sequence you have already written.

Premium

Freeze a set of buyer questions, record how each AI engine answers them today, fix what keeps you out of the answers, and re-run the same audit monthly to prove movement.

Premium

The ten-week countdown to Black Friday Cyber Monday: list cleanup at T-10 weeks, the offer and its floor decided at T-8, everything written and approved by T-4, so the loud week only presses send.

Let buyers define the competitive set, mine what rivals' customers actually say, and turn it into dated, living battlecards instead of a deck nobody reopens.

Decide the month once: 3-5 pillars with jobs, a plan that assigns every slot, and posts written and approved before the month starts.

Mine one strong pillar piece for its atomic ideas, re-express each in every platform's native grammar, and learn which kinds of ideas travel.

Run a giveaway where the prize does the targeting, every email is written before launch, non-winners convert within 48 hours, and the list is pruned before it ever touches your main audience.

Run paid social as a series of decided experiments: one hypothesis per test, variants that differ on one axis, and a rule for calling it written before the spend starts.

Walk April Dunford's positioning components in order, from real alternatives to a messaging hierarchy every other board can consume.

Mine order data for the patterns that predict a second order, pick the right moment for each, and sell again without teaching full-price buyers to wait for discounts.

Take one new product from positioning and proof to a dated launch sequence, then measure whether the launch actually landed.

Design a quiz where every question changes the recommendation, every result bucket gets its own flow, and the answers people volunteered actually shape what they receive.

Map what each signup was actually promised, sequence five beats that keep that promise, and measure the flow against your list baseline instead of against zero.

Work out why customers actually lapse, segment by that reason rather than by days since order, and send a sequence per reason.