A Plainpaper playbook

Giveaway list-builder

Run a giveaway where the prize does the targeting, every email is written before launch, non-winners convert within 48 hours, and the list is pruned before it ever touches your main audience.

By Plainpaper ✓ v1.0.0 intermediate 2-3 weeks end to end CC-BY-4.0
Use this playbook

This one is already in Plainpaper. Create a board, pick Giveaway list-builder from the template list, and the phases, card types and starter cards are there waiting.

Open Plainpaper

What this playbook is for

Giveaways have a deserved reputation problem: a generic prize pulls thousands of entrants who wanted an iPhone and not you, and the unpruned merge that follows quietly damages deliverability for months. Both failures are decided before launch, which is where this board starts. The prize is chosen as a targeting decision (something only your ideal customer would enter for), the official rules are drafted and human-approved before anything goes live, and every email, including the winner announcement and the consolation offer that does the actual converting, is written on day one. After the confetti: the phase most giveaways skip. Entrants sit in quarantine, the throwaways and prize-hunters get pruned, and only provably engaged subscribers meet your main list. The scoreboard prices the list honestly: cost per engaged subscriber, not cost per email address.

The board it builds

Every playbook sets up a board with named phases running left to right, the card types that belong in each, and starter cards your agent fills in rather than invents. Here is what Giveaway list-builder lays out:

Phases
Design›Build›Promote›Winner›Convert›Clean
Card types
Prize brief Official rules Entry page Email Promo creative Note Result
Starter cards
8 pre-written cards, already linked

How a playbook stays safe

A playbook can only ever propose. Every card it creates arrives as a draft, and nothing leaves Plainpaper (no email sent, no ad launched) until you approve it yourself. That is enforced by Plainpaper, not by the playbook, so importing one never changes how your workspace works.

Playbooks by Plainpaper are written and maintained by us.

giveaway contest sweepstakes list-growth lead-generation email
Use this playbook

This one is already in Plainpaper. Create a board, pick Giveaway list-builder from the template list, and the phases, card types and starter cards are there waiting.

Open Plainpaper