Research & positioning

Research playbooks give your agent somewhere durable to put what it finds, so the work compounds instead of scrolling away with the chat that produced it.

AI search visibility

By Plainpaper

Baseline›Gaps›Fix›Prove

Freeze a set of buyer questions, record how each AI engine answers them today, fix what keeps you out of the answers, and re-run the same audit monthly to prove movement.

intermediate 1-2 weeks to first baseline, then a monthly loop

Competitor analysis

By Plainpaper

Scope›Gather›Analyze›Arm

Let buyers define the competitive set, mine what rivals' customers actually say, and turn it into dated, living battlecards instead of a deck nobody reopens.

intermediate 1-2 weeks deep, then a quarterly refresh

Positioning sprint

By Plainpaper

Alternatives›Attributes›Value›Customers›Category›Message

Walk April Dunford's positioning components in order, from real alternatives to a messaging hierarchy every other board can consume.

advanced 3-5 working days, revisited quarterly

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