Premium
Freeze a set of buyer questions, record how each AI engine answers them today, fix what keeps you out of the answers, and re-run the same audit monthly to prove movement.
Category
Research & positioning
Research playbooks give your agent somewhere durable to put what it finds, so the work compounds instead of scrolling away with the chat that produced it.
Let buyers define the competitive set, mine what rivals' customers actually say, and turn it into dated, living battlecards instead of a deck nobody reopens.
Walk April Dunford's positioning components in order, from real alternatives to a messaging hierarchy every other board can consume.
Plainpaper is a shared canvas where an AI agent drafts a marketing campaign as cards on a board you review and approve. It works with Claude, ChatGPT or any other MCP client, and you can start for free, no credit card required.
Other kinds of playbook
- Campaigns: End-to-end boards for a single campaign, from brief to results.
- Launches: Boards built around a moment: new products, versions, and categories.
- Retention & lifecycle: Winback, repeat purchase, and the flows that run continuously.
- Paid media: Creative testing, angle libraries, and structured experiments.
- Seasonal & peak: Dated pushes: BFCM, holiday, end-of-season.
- Content & social: Pillars, calendars, and the waterfall from one strong piece to many.
- Lead generation: Giveaways, quizzes, and the funnels that grow the list before anyone buys.
Related reading
- Set guidelines for a workspace: turn what the research finds into brand memory the agent must apply.
- The Claude marketing workflow: where research, personas and messaging sit in the whole campaign.
- Prompt library: copy-paste prompts for every stage, ready to adapt.
- Templates in Plainpaper: how a playbook becomes a board, and how to save your own.
- Install Plainpaper in Claude: connect as a Claude connector, no install, about two minutes.
- Install Plainpaper in ChatGPT: the same board, reached from ChatGPT instead.