A Plainpaper playbook

Competitor analysis

Let buyers define the competitive set, mine what rivals' customers actually say, and turn it into dated, living battlecards instead of a deck nobody reopens.

By Plainpaper v1.0.0 intermediate 1-2 weeks deep, then a quarterly refresh CC-BY-4.0
Use this playbook

This one is already in Plainpaper. Create a board, pick Competitor analysis from the template list, and the phases, card types and starter cards are there waiting.

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What this playbook is for

Most competitive analysis dies twice: once as a deck that is stale the week after it is presented, and once as a battlecard nobody trusts because nobody knows when it was last true. This playbook is built against both deaths. Every fact on the board carries a source and a date, competitors' own claims are quoted rather than paraphrased, and the loudest input is not their homepage but their customers: thirty recent reviews say more about where a rival is beatable than any feature grid. The output is not a report. It is battlecards with a last-verified date, a price map, and findings sharp enough to feed a campaign, refreshed on a loop because intelligence expires.

The board it builds

Every playbook sets up a board with named phases running left to right, the card types that belong in each, and starter cards your agent fills in rather than invents. Here is what Competitor analysis lays out:

Phases
ScopeGatherAnalyzeArm
Card types
Scope Competitor Their customers Finding Battlecard Note Result
Starter cards
7 pre-written cards, already linked

How a playbook stays safe

A playbook can only ever propose. Every card it creates arrives as a draft, and nothing leaves Plainpaper (no email sent, no ad launched) until you approve it yourself. That is enforced by Plainpaper, not by the playbook, so importing one never changes how your workspace works.

Playbooks by Plainpaper are written and maintained by us.

competitor-analysis competitive-intelligence battlecards positioning research
Use this playbook

This one is already in Plainpaper. Create a board, pick Competitor analysis from the template list, and the phases, card types and starter cards are there waiting.

Open Plainpaper