Use this playbook
This one is already in Plainpaper. Create a board, pick Positioning sprint from the template list, and the phases, card types and starter cards are there waiting.
Open PlainpaperWhat this playbook is for
Positioning fails politely: the homepage says something true-ish, sales says something else, and nobody can explain why the best customers bought. This board runs the repair as a sprint through April Dunford's components, in the order that makes each one honest. Start from what your best customers would do if you did not exist, and only claim attributes those alternatives lack and you can prove. Turn attributes into value themes with evidence, find the customers who feel that value hardest, and pick the market category that makes it obvious without explanation. The output is one card: a messaging hierarchy that campaigns, ads, and welcome flows read instead of re-inventing the story, which is the difference between positioning as a document and positioning as a decision.
The board it builds
Every playbook sets up a board with named phases running left to right, the card types that belong in each, and starter cards your agent fills in rather than invents. Here is what Positioning sprint lays out:
How a playbook stays safe
A playbook can only ever propose. Every card it creates arrives as a draft, and nothing leaves Plainpaper (no email sent, no ad launched) until you approve it yourself. That is enforced by Plainpaper, not by the playbook, so importing one never changes how your workspace works.
Playbooks by Plainpaper are written and maintained by us.
Use this playbook
This one is already in Plainpaper. Create a board, pick Positioning sprint from the template list, and the phases, card types and starter cards are there waiting.
Open Plainpaper