Category

Content & social

Content playbooks replace the treadmill with a system: pillars that have jobs, a month decided in one sitting, and posts that exist and are approved before their slot arrives. The unit is never an empty date. It is a finished post.

Content & social playbooks
Content calendar

Decide the month once: 3-5 pillars with jobs, a plan that assigns every slot, and posts written and approved before the month starts.

By Plainpaper
Content repurposing

Mine one strong pillar piece for its atomic ideas, re-express each in every platform's native grammar, and learn which kinds of ideas travel.

By Plainpaper

← All playbooks

Plainpaper is a shared canvas where an AI agent drafts a marketing campaign as cards on a board you review and approve. It works with Claude, ChatGPT or any other MCP client, and you can start for free, no credit card required.

Other kinds of playbook

  • Campaigns: End-to-end boards for a single campaign, from brief to results.
  • Launches: Boards built around a moment: new products, versions, and categories.
  • Retention & lifecycle: Winback, repeat purchase, and the flows that run continuously.
  • Paid media: Creative testing, angle libraries, and structured experiments.
  • Seasonal & peak: Dated pushes: BFCM, holiday, end-of-season.
  • Research & positioning: Audience work, messaging tests, and competitive analysis.
  • Lead generation: Giveaways, quizzes, and the funnels that grow the list before anyone buys.