Run a giveaway where the prize does the targeting, every email is written before launch, non-winners convert within 48 hours, and the list is pruned before it ever touches your main audience.
Category
Lead generation
Lead-gen playbooks are honest about the trade: an email address is borrowed attention, given in exchange for a promise. These boards design the promise carefully, keep it quickly, and prune what they capture, because a list that hates you is worse than a smaller one.
Design a quiz where every question changes the recommendation, every result bucket gets its own flow, and the answers people volunteered actually shape what they receive.
Plainpaper is a shared canvas where an AI agent drafts a marketing campaign as cards on a board you review and approve. It works with Claude, ChatGPT or any other MCP client, and you can start for free, no credit card required.
Other kinds of playbook
- Campaigns: End-to-end boards for a single campaign, from brief to results.
- Launches: Boards built around a moment: new products, versions, and categories.
- Retention & lifecycle: Winback, repeat purchase, and the flows that run continuously.
- Paid media: Creative testing, angle libraries, and structured experiments.
- Seasonal & peak: Dated pushes: BFCM, holiday, end-of-season.
- Research & positioning: Audience work, messaging tests, and competitive analysis.
- Content & social: Pillars, calendars, and the waterfall from one strong piece to many.
Related reading
- Email tools that build templates from chat: the ESP that receives the list you are about to grow.
- Claude + Brevo: draft the segments, campaigns and automations for approval.
- Draft email campaigns: sequences and variants, from the first welcome to the offer.
- Templates in Plainpaper: how a playbook becomes a board, and how to save your own.
- Install Plainpaper in Claude: connect as a Claude connector, no install, about two minutes.
- Install Plainpaper in ChatGPT: the same board, reached from ChatGPT instead.