What Plainpaper is
You talk to your own AI agent (Claude for most people) and the agent does the marketing work: research, audiences, plans, emails, ad creative. Plainpaper is the place that work lives. Instead of scrolling past in a chat window, everything the agent produces lands as a card on a shared board: a research card, an audience card, a finished email you can preview, an ad staged in a realistic Instagram frame.
The loop looks like this:
- You brief your agent in plain language, in the chat you already use.
- The agent reads the board: the campaign so far, your brand guidelines, the process it should follow.
- It writes cards back, and you watch the board fill in live.
- You review, comment, and approve. Nothing ships without your click.
- The agent pushes approved work out through each platform's own connection: your email tool, Meta, wherever it's going. Plainpaper itself never sends anything.
Why a board beats a chat window
Three things have to be true before an agent is useful on a real campaign, and the board supplies all three:
- Memory
- The campaign lives on the board, not in a chat transcript. Open a fresh session tomorrow and your agent reads the whole campaign back in one step: every artifact, its status, and how it all connects.
- Direction
- A board arrives carrying a campaign process, the exact structure of each deliverable, and your brand's voice. Your agent shows up already briefed.
- Control
- Statuses, comments, and an approval gate decide what the agent may do on its own and what waits for a human click. Anything that spends money or can't be undone always waits.
What Plainpaper deliberately doesn't do
Knowing the boundaries makes the rest easier to trust:
- It's not an AI. You bring your own agent: Claude first, and any other agent that supports connections over MCP (the open standard that lets AI assistants talk to tools). Plainpaper never resells you a model.
- It never sends. Plainpaper holds no email-platform or ad-account credentials, so it can never spend your money or send in your name. Your agent executes through each platform's own connection, after you approve.
- Your assets stay private. Images and video on your boards live in private storage, so there are no public URLs for anyone to stumble on.
Where to start
Quickstart
From a new account to your first agent-built board: workspace, template, connection, first prompt.
SetupConnect Claude
Add Plainpaper to claude.ai, Claude Desktop, or Claude Code, plus other MCP agents.
TutorialYour first campaign
Set up a board with your agent and take a campaign from brief to approved email, step by step.
Copy-pastePrompt library
Ready-made prompts for every stage: briefing, research, guidelines, emails, creative, reviews.
How these docs are organized
- Start here gets you connected and productive in one sitting.
- The product explains each part of Plainpaper (boards, cards, deliverables, assets, approvals, guidelines, templates, and workspaces) and how your agent uses it.
- How-to guides are task-shaped walkthroughs with prompts you can copy straight into your agent.
- Resources hold the prompt library, plan details, and troubleshooting.
New to AI agents entirely? You don't need to be technical. If you can write a Slack message, you can brief an agent. The quickstart assumes nothing and gives you every prompt to paste.