Plans & billing

The free plan

Every account starts on the free plan. There's no credit card to enter and no clock: you get 1 workspace, 1 active board, your agent connected over MCP, and the starter playbooks, for as long as you like. That's enough to run one real campaign end to end and see what the product is. Paid plans add your team, more boards, the tools library, premium and community playbooks, and saving boards as playbooks. Since there's no card on file, nothing can ever turn into a surprise charge.

The plans

Annual billing is ten months for the price of twelve in every currency, two months free.

There is no feature ladder between the paid plans. Brand guidelines, templates, version history, approvals, agent connections, sharing, tools, every playbook: all of it is on every paid plan. If Starter's caps fit your work, Starter is the whole product.

A rough guide to choosing: Starter fits one person running one brand. Scale fits a small team, or one marketer running several brands, since five workspaces means five fully separate brands. Business fits an agency-sized roster: fifteen brands, twenty-five people, and no ceiling on boards.

What counts as a person

A seat is every human member across the workspaces you own, in any role. A viewer takes a seat just like an editor, and the owner counts too. Starter's cap of 1 means exactly you, with no invites.

Two things deliberately don't count:

• Agent connections are free. Connect Claude to every workspace you have; your AI never takes a seat.
• Other people's workspaces. Being invited into a workspace someone else owns never counts against your own plan; only workspaces you own do.

An example: on Scale you own three workspaces, with you and seven colleagues spread across them. That's eight of your ten seats, however the seven are distributed and whatever roles they hold.

Prices exclude VAT

Every price above is excluding VAT. Tax is added at checkout based on your location, so the checkout total can be higher than the listed price; how much higher depends on your country's rate.

What the free plan doesn't include

The free plan is deliberately small: enough to run one real campaign with your agent, not enough to run your marketing on forever.

• 1 workspace and 2 active boards; archived boards can't be opened or restored.
• Invites are off: the free plan is single-player.
• The tools library, premium playbooks, community playbooks, and saving a board as a playbook are on the paid plans.
• Your agent works fully on your active board; the connection is never gated.

Subscribing lifts all of it at once, and nothing is ever deleted while you decide.

Changing plans

Upgrades and downgrades take effect immediately and are prorated: you're billed one period at the new price, minus credit for the unused part of the old one, and your renewal date moves to the day you switched.

Cancelling takes effect at the end of your current billing period; you keep what you paid for until then.

Downgrading below what you already use never takes work away. Drop from Scale to Starter with five workspaces and ten members, and you keep all of them. You just can't create more workspaces, members, or boards until you're back under the new plan's caps.

Currency

Pay in USD, EUR, or GBP; pick your currency before your first payment. After that, your subscription's currency is fixed: changing it means cancelling and re-subscribing in the new currency. So if your bookkeeping runs in one currency, choose it up front. Each currency has its own list price. The GBP prices are set as prices rather than converted at checkout.

Beyond Business

Need more than 15 workspaces or 25 people, or a custom licensing arrangement? Write to [email protected] and tell us what you're running; we'll talk it through.

Related

• Workspaces & team: seats and workspaces are the two things a plan actually caps.
• FAQ & troubleshooting: the short answers, including what the free plan includes.