The product

Deliverables

Deliverables are the finished things a campaign actually ships: the email, the ad, the results. They live on the board as structured cards your agent has to author properly, and you can meaningfully approve.

Why deliverables exist

In a chat window, "the email" your AI wrote is a blob of text. On a Plainpaper board it's a deliverable: a card type with a defined structure, checked on every write. An email card is a validated artifact with a subject, a preheader, and the real HTML. Approving it means something because you approve the artifact itself, not a description of one. If your agent tries to save an email without a subject, the write is rejected and the error tells it exactly what a proper email card needs, so it can fix the card without pulling you in.

There are three deliverable types today: email campaigns, ads and channel messages, and results charts. Everything else on a board is a regular free-form card; see Cards & connections.

Email campaigns

The email card is a ready-to-send marketing email. Its fields are the ones an email actually has: a subject (a single, final subject line), a preheader, and an optional from-name and reply-to. The body is the email: the HTML your readers will receive, shown in a safe rendered preview inside the card, so what you review is what lands in the inbox.

Images in the email live in your workspace's Assets, stored privately in Plainpaper rather than linked from somewhere on the web. In the email editor, Insert image picks one from anywhere in Assets, and a creative from the board's Creatives goes in at the top of the email. If your agent doesn't have an image yet, the email shows a visible placeholder slot in its place, and that slot blocks approval until the real image is in. More on this in Assets & media.

Copy-paste prompt
Draft the launch email for our summer reading bundles as a complete email card on my "Summer sale" board in Plainpaper: one final subject line, a preheader, and the full HTML body. Use a placeholder slot for any image you don't have yet.

For the full workflow (brief, draft, review, approve), see Draft email campaigns.

Ads & channel messages

The ad card is the finished media and copy for one placement: an ad in a feed, or a message on a channel, where the card reads Message instead. It comes in five shapes:

Single image
One image plus the copy that runs with it.
Video
A standard video ad.
Carousel
2 to 10 cards, each with its own image and optional headline and link.
Vertical video
Full-screen 9:16 video for Reels, Stories, and TikTok.
Message
A WhatsApp template or an SMS, sent on a channel instead of run as an ad.

For review, an ad is staged in realistic mockup frames: Facebook Feed, Instagram Feed, Reels, and Stories, LinkedIn, TikTok, Pinterest, WhatsApp, and SMS. The frame shows the ad the way that surface will, including where the copy truncates, so "headline too long for TikTok" is something you catch during review, before launch. The mockup only affects how you preview the ad. What ships is the media and the copy, unchanged. Every frame is on the Previews page, each with a sample ad staged in it.

The images usually come from the board's Creatives: your agent makes one image per placement, and Use in… makes an ad from them, so each frame shows the size made for it. The ad and its images are approved together.

Copy-paste prompt
Stage the summer sale ad as an Instagram Reel. Then make a sibling variant of it staged as a TikTok ad, with the same video and the same copy, and tell me where the copy truncates in each frame.

To be approved, an ad needs at least one mockup, and the ad shapes also need a CTA and a destination URL: an ad with nowhere to click isn't fit to ship. A card that uses a photo whose licence has ended is refused too.

i

Deliberately not on the card: budget, targeting, and schedule. An ad card holds only the media and the copy. Budgets, audiences, and timing live on their own cards, connected to the ad on the board, so each can be reviewed and changed on its own.

The step-by-step version lives in Create ad creative.

Results & charts

The results card closes the loop: the board that held the plan also holds the result. It renders either KPI tiles or a bar chart. The front of the card is the written insight, what the numbers mean, and the back is the rendered chart itself.

Your agent brings the numbers. Plainpaper doesn't fetch analytics from your email or ad platforms. Your agent reads them through your own connections, then writes the result card on the board.

Flippable cards

Email, ad, and results cards flip right on the canvas: the front is a one-line summary, the back is the rendered artifact (the actual email, the ad in its frame, the chart). It's the fastest way to review a campaign: skim the fronts to see the shape of the work, then flip the cards that matter.

How your agent knows the format

Before writing anything, your agent discovers each deliverable's exact structure straight from the board: which fields exist, which are required, how assets must be handled, and the authoring rules that come with the type. It reads the contract first instead of guessing what an email card looks like. So asking for "an email" reliably comes back as a proper, complete email card, even in a fresh session with no chat history to lean on.