Resources

Previews

Every frame your agent can stage finished work in. A creative previews inside the surface it will actually appear in, and an email previews as the full HTML the recipient gets. What you approve is what the audience sees.

How previews work

When your agent makes an ad or a channel message, it stages the creative in one or more of the frames on this page: a paid social placement, or a WhatsApp or SMS thread. Each frame sets the aspect ratio, shows where the platform cuts the copy off, and knows which areas the platform's own interface covers. An email card previews the same way at full size, as the complete HTML your reader receives.

The frame only changes how you review the work. What ships is the media and the copy, unchanged. The sizes and copy limits come from each platform's ad specs and guide the preview: a creative in the wrong shape still saves, and shows letterboxed so you can spot it. Your agent writes the full copy, and the frame shows where it clips.

Every frame below stages the same sample campaign: The Lean Paper Airplane, the featured staff pick at P&P Bookstore, our demo brand. Ask your agent for a frame by the name on its tile.

Copy-paste prompt
On my "Summer sale" board in Plainpaper, make the summer reading creative as a vertical video staged in Instagram Reels. Keep text and logos clear of the areas Instagram's interface covers, and use a placeholder for the video until we have the cut.

Email

The sample email for The Lean Paper Airplane, opened in an inbox frame with its subject line, sender and preheader above the rendered HTML

Email campaign

HTML

A complete, ready-to-send marketing email. Your agent writes the full HTML, and it previews exactly as the recipient gets it, in a sandboxed frame.

Fields
Subject, preheader, from name, reply-to
Body
The email itself, as HTML, with images as asset:// references

Meta

Meta delivers four placements across Facebook and Instagram.

The sample ad staged as a Facebook Feed post: copy above a square photo, with a headline and Add to tote button beneath

Facebook Feed

1:1

The standard in-feed Facebook post: square creative with the copy above it and a headline and CTA bar beneath.

Upload
1080px on the short side
Shapes
Single image, video, carousel
The sample ad staged as an Instagram Feed post: a square close-up of the book and a folded paper plane, with the CTA bar under the media

Instagram Feed

1:1

The in-feed Instagram post: square creative, caption beneath, CTA bar under the media.

Upload
1080×1080 (4:5 also runs)
Shapes
Single image, video, carousel
The sample ad staged as a full-screen Instagram Story, with the profile header at the top and the caption and CTA at the bottom

Instagram Stories

9:16

Full-screen vertical between stories. Keep text and logos clear of the top header and the bottom CTA sheet.

Upload
1080×1920
Shapes
Single image, video, vertical video
The sample ad staged as a full-screen Instagram Reel, with the caption, CTA and music line across the bottom third

Instagram Reels

9:16

Full-screen vertical in the Reels feed, as a video or a static image. The bottom third is covered by the caption, the CTA and the music ticker.

Upload
1080×1920
Shapes
Single image, video, vertical video

TikTok

The sample video ad staged in the TikTok For You feed, with the caption, title and Add to tote button at the bottom

TikTok In-Feed

9:16

Full-screen vertical video in the For You feed. The action rail on the right and the CTA, caption and music stack at the bottom cover the edges.

Upload
1080×1920 (at least 540×960)
Shapes
Video, vertical video

LinkedIn

The sample ad staged as a LinkedIn Feed post: intro copy above a landscape photo, with a headline bar beneath

LinkedIn Feed

1.91:1

The in-feed LinkedIn post: landscape creative with a headline bar beneath, and more visible intro copy than Meta shows.

Upload
At least 1200px wide
Shapes
Single image, video, carousel

Pinterest

Two Pin formats, both with the title beneath the creative.

The sample ad staged as a standard Pinterest Pin: a tall photo of the book cover with the title beneath

Pinterest Standard Pin

2:3

The classic 2:3 Pin: tall creative with the title beneath it. The description only shows on the closeup.

Upload
1000×1500
Shapes
Single image, carousel
The sample video ad staged as a Pinterest Video Pin: a full-height vertical frame with the title beneath

Pinterest Video Pin

9:16

A full-height vertical video Pin, with the same title-beneath layout as a standard Pin in a taller frame.

Upload
1080p or higher
Shapes
Video, vertical video

WhatsApp

The sample campaign as a WhatsApp Business message: a header image, a bold title and the body in one bubble, with an Add to tote button beneath

WhatsApp Message

1.91:1

A WhatsApp Business template message to opted-in subscribers. It can open with media or a bold header of up to 60 characters above the body, and the call to action sits as a tappable button beneath the bubble.

Upload
800×418 header image
Shapes
Message

SMS

The sample campaign as a text message thread: a photo of the book sent as MMS, then the message with an Add to tote link

SMS Message

1:1

A plain text message on the recipient's phone. Copy past 160 characters still delivers, but bills as extra segments. SMS has no headline. A call to action shows as a tappable link in the text, and an attached image sends as MMS.

Upload
1080×1080 for MMS (carriers cap files around 1MB)
Shapes
Message