Category

Seasonal & peak

Seasonal playbooks are about compression. The window is fixed, so the value is in sequencing and in deciding what you will NOT do before the week gets loud.

Seasonal & peak playbooks
BFCM sprint

A compressed Black Friday board: decide the offer and the cut list early, then run a five-touch sequence you have already written.

By the community Plainpaper
Premium
BFCM: The Backwards Plan

The ten-week countdown to Black Friday Cyber Monday: list cleanup at T-10 weeks, the offer and its floor decided at T-8, everything written and approved by T-4, so the loud week only presses send.

By Plainpaper

← All playbooks

Plainpaper is a shared canvas where an AI agent drafts a marketing campaign as cards on a board you review and approve. It works with Claude, ChatGPT or any other MCP client, and you can start for free, no credit card required.

Other kinds of playbook

  • Campaigns: End-to-end boards for a single campaign, from brief to results.
  • Launches: Boards built around a moment: new products, versions, and categories.
  • Retention & lifecycle: Winback, repeat purchase, and the flows that run continuously.
  • Paid media: Creative testing, angle libraries, and structured experiments.
  • Research & positioning: Audience work, messaging tests, and competitive analysis.
  • Content & social: Pillars, calendars, and the waterfall from one strong piece to many.
  • Lead generation: Giveaways, quizzes, and the funnels that grow the list before anyone buys.