Use this playbook
This one is already in Plainpaper. Create a board, pick Product launch from the template list, and the phases, card types and starter cards are there waiting.
Open PlainpaperWhat this playbook is for
A launch is not a campaign with a different name. It has a job no campaign has: teaching people what a thing IS before persuading them to buy it. This playbook keeps those two jobs visible as separate phases. You start by settling positioning and the proof that backs it, build a dated sequence around one launch moment, produce the announcement email and the launch creative, then close the loop on whether the launch met the number you set before you started. Use it for a genuinely new SKU, a major version, or a category the audience has not bought from you before.
The board it builds
Every playbook sets up a board with named phases running left to right, the card types that belong in each, and starter cards your agent fills in rather than invents. Here is what Product launch lays out:
How a playbook stays safe
A playbook can only ever propose. Every card it creates arrives as a draft, and nothing leaves Plainpaper (no email sent, no ad launched) until you approve it yourself. That is enforced by Plainpaper, not by the playbook, so importing one never changes how your workspace works.
Playbooks by Plainpaper are written and maintained by us.
Use this playbook
This one is already in Plainpaper. Create a board, pick Product launch from the template list, and the phases, card types and starter cards are there waiting.
Open Plainpaper