Miro for campaign planning, after the Bending Spoons deal

Written September 25, 2026, two weeks after the announcement. Every fact below carries its date. The page will be updated when the deal closes and if Miro's plans change.

The short version

Plainpaper is not a whiteboard, and this is not a page that pretends otherwise. If you use Miro for workshops, retrospectives, diagrams or thinking out loud with sticky notes, nothing here applies to you and the honest recommendation is further down: sit tight, and if Miro changes under you, FigJam or Mural or Excalidraw will do that job.

If your Miro boards are campaign plans, a launch timeline, a content calendar, a grid of channels and weeks with a sticky in every cell, then you are using a whiteboard as a campaign tool, and that is the one use Plainpaper genuinely replaces. A Plainpaper board holds the same plan as typed cards with dates, the emails and the ad creative sit on the same board in the form they will ship, every card carries a draft or approved status, and your own AI agent writes the cards instead of you typing them. Below is what the deal means, what such a board becomes here, and a prompt that moves one in about ten minutes.

What the deal means for a marketing team

On September 10, 2026, Bending Spoons announced a definitive agreement to acquire Miro at an enterprise value of $1.355 billion, all cash, with closing expected in the fourth quarter of 2026 pending regulatory approval. TechCrunch put that at roughly 90 percent below Miro's 2022 valuation. Miro reports around $600 million in annual recurring revenue, close to 90 percent of it from business and enterprise customers, and says it continues to operate independently until the deal closes.

The reason people are searching for alternatives is not the deal itself. It is the buyer. Bending Spoons owns Evernote, WeTransfer, Vimeo, Meetup and, since an agreement announced on August 4, 2026, Airtable. Its pattern after a purchase has been consistent enough to plan around: a much smaller team, a tighter free plan, and higher prices. Evernote's free plan was cut to fifty notes and one notebook in December 2023 and its Personal plan went from $69.99 to $129.99 a year. WeTransfer lost most of its staff within months of the 2024 purchase and its free plan was capped at ten transfers a month. None of that is a prediction about Miro. It is the reason a marketing lead who pays for eight Miro seats is reading pricing pages this month.

What that means in practice, in order:

1. Nothing changes before closing. The deal closes in the fourth quarter of 2026 at the earliest. Your boards, your plan and your price are the same tomorrow.
2. The exposed thing is the free plan and the per-seat price. Miro's free plan holds three editable boards; Starter is $8 per member per month billed annually and Business is $20. Those are the two numbers that moved first at Evernote and WeTransfer.
3. The cheap insurance is an export you have actually run. Miro exports a board's sticky notes to CSV today. Run it once on your most important campaign board so you know what comes out, whatever you decide to do with it.

Miro and Plainpaper, for campaign planning only

This table is scoped to one job. On everything in the first two rows Miro is better and Plainpaper does not compete.

Miro's plan facts as published in September 2026. Plainpaper's free plan: one workspace, one user, two active boards, all starter playbooks, full agent access, no trial and no card. Prices exclude VAT and are available in EUR, USD and GBP on the pricing section.

Who should stay on Miro

Most Miro users. If the board is where your team thinks together, runs a retro, maps a customer journey, draws a system or votes on stickies with dots, that is a whiteboard job, and Plainpaper has no whiteboard. Keep Miro, and keep the export handy. If the day comes that the free plan or the seat price moves against you, FigJam is the closest like-for-like swap, Mural is the workshop specialist, and Excalidraw is free, open source and good enough for most sketching. We would rather you get that advice here than find out on the first board that Plainpaper cannot draw a circle.

Who should move a board

Marketers whose Miro boards are campaign plans. The tell is that the board has frames called Goal, Audience, Messages and Channels, that the stickies have dates written on them, that one of the stickies is an email subject line, and that a screenshot of an ad is pinned somewhere near the bottom. Miro's own marketing campaign template is this exact shape: campaign info and approvers, strategy and target market, goals, activities and budget, as frames of stickies.

A board like that is doing three jobs a whiteboard is poor at. It is holding dated work with no notion of a schedule, so someone redraws the timeline every time a date slips. It is holding email copy as a sticky, so the email that actually goes out lives somewhere else and drifts from the plan. And it is holding decisions with no record of who decided, so "is this approved?" is a question you ask in Slack. On a Plainpaper board each of those is a property of the card: timing, a rendered email, a status.

What your Miro board becomes

Two things do not come across, and it is better to know now. Drawings, arrows and photographs stay in Miro: a Plainpaper board is the plan as cards rather than a picture of the plan. And the frame layout is replaced by the playbook's phases, which is the point. A phase called Loose ends is a heading. A note card that lists the four stickies nobody could place is a decision waiting for a person, and the example board below has one.

Move a board in one session

There is no importer, and you do not need one. Miro exports the text of a board to a spreadsheet, and an agent connected to Plainpaper can sort a spreadsheet onto a board better than any importer would, because it reads the stickies instead of copying them.

1. Export the stickies. In Miro, select the sticky notes, open the three-dot menu on the selection and choose Export to CSV. For a whole board, use the Export menu and choose Export to spreadsheet. Miro's help page has both routes.
2. Pick the playbook that matches the board. A launch board becomes a Product launch board. A month of channel-by-week stickies becomes a Content calendar. A paid test becomes Paid social test-and-learn. Anything else becomes the general Ecommerce campaign board.
3. Paste the CSV into your agent with this prompt. Claude, ChatGPT or any MCP client with Plainpaper connected. The Claude setup takes about two minutes.

Here is the CSV export of the sticky notes from my Miro board for [campaign name].

Create a board from the [ecommerce campaign] playbook called [board name]. Sort every sticky onto the card it belongs to: goals and constraints into the brief, people into audience cards, messages into insights, and anything with a date into the plan, with a timing on the card that happens on that date. Keep my wording wherever a sticky is a decision, and rewrite it into a proper card where it is only a fragment.

Write any email that exists as sticky copy as a real email card. Put everything you could not place in a note card and tell me what is in it. Leave every card awaiting my approval.

[paste the CSV here]

The agent creates the board, sorts the stickies, writes the emails as real email cards, stamps a timing on anything dated, and leaves every card waiting for your approval. What you review is the campaign, not the migration.

A campaign board that was moved

The board below is the Plain & Paper demo bookshop's October campaign, planned on a Miro board of 59 stickies and moved with the prompt above. The first research card is the receipt: which frame became which card, and the four stickies that could not be placed. The Launch phase is the schedule the dated stickies became. Hit Explore to move around inside it, cards included.

A live board in the Plain & Paper demo world. The teaser email is approved, the wipe-day email is waiting on a photo that cannot exist yet, and the Reel is unfilmed until Thursday.

When Plainpaper is the wrong choice

If you need to draw, it is the wrong choice. If your team has no interest in an approval step, most of what Plainpaper enforces will feel like friction rather than safety. If you want a tool that sends the campaign itself, this is not that: execution stays in Klaviyo, Brevo, Mailchimp, Meta or whatever you already use, reached through that platform's own connector, after you approve the card. And if the Miro deal is the only reason you are looking, wait for it to close. A tool switch made out of nerves usually costs more than the price rise it was trying to avoid.

Frequently asked questions

Is Plainpaper a Miro alternative?

Only for one use: campaign planning. If your Miro boards are campaign plans, launch timelines or content calendars, a Plainpaper board holds the same plan with the emails, the creative and the approvals attached, and your own AI agent writes the cards. If you use Miro for workshops, retros, diagrams or freeform brainstorming, Plainpaper is not an alternative and FigJam, Mural or Excalidraw are the tools to look at.

Will Miro's prices go up after the Bending Spoons deal?

Nobody outside the two companies knows, and the deal has not closed. What is known is the pattern at the companies Bending Spoons bought before: Evernote's free plan was cut to fifty notes and its paid plans went up sharply, and WeTransfer's free plan was capped at ten transfers a month, both within about a year of closing. Miro itself says it keeps operating independently until the deal closes, which it expects in the fourth quarter of 2026. Watch the free plan limits and the per-seat price after that.

Can I import a Miro board into Plainpaper?

There is no importer. What works is the export Miro already has: select your sticky notes, export them to CSV, paste the file into your agent with the prompt on this page, and the agent sorts them onto a board built from a playbook. It takes about ten minutes for a typical campaign board. Drawings, images and the frame layout do not come across, because a Plainpaper board holds the plan itself, as cards, rather than a picture of it.

Does Plainpaper have a whiteboard mode?

No. The canvas is infinite and you can drag, resize and connect things, but it holds phases and typed cards, not sticky notes and drawings. That is a deliberate limit. Typed cards are what let an agent write a real email into the board, what lets a card be approved, and what lets a fresh agent session reconstruct a campaign from the board alone.

What replaces Miro AI?

Your own agent. Plainpaper does not ship a model; it connects the assistant you already pay for, Claude, ChatGPT or any MCP client, and lets it read and write the board. There is no separate AI meter on Plainpaper, on the free plan or on paid, and the agent's work arrives as drafts you approve.

I only use Miro for workshops. Should I do anything?

Not on our account. Keep using Miro until something actually changes, and if it does, FigJam is the closest direct swap, Mural is the workshop specialist, and Excalidraw is free and open source. Plainpaper is the wrong tool for that job and this page will not pretend otherwise.

Try it on the board you would miss most

Export one Miro campaign board, paste it into your agent with the prompt above, and look at what comes back. The free plan holds two boards, needs no card and does not expire, so the experiment costs an afternoon.

Start for free

Keep reading

• Plainpaper vs a blank chat, a whiteboard or a doc: the wider comparison, and where each of the three drops the campaign.
• The Ecommerce campaign playbook: the board most moved Miro plans land on, with its phases and starter cards.
• The playbook library: every ready-made board, filterable by category.
• Boards & the canvas: phases, the schedule view, focus view and auto-arrange, in the docs.
• Approvals & control: exactly what the agent may do alone and what waits for a click.
• Install Plainpaper in Claude: connect it as a Claude connector in about two minutes.